Analyst/consultant - Customer Analytics Bangalore, Delhi

  IT-ITES

Job Description
Level : Analyst/Consultant.

Exp: 1 to 8 Yrs.

Location : Bangalore / Mumbai/Gurgaon .


Job Description

OVERALL PURPOSE OF JOB:

Provide offsite consulting for developing statistical models and perform quantitative ad-hoc analyses to create valuable insights from data that lower marketing costs and improve marketing effectiveness and efficiency. Provide offsite consulting for marketing programs and campaigns that stimulate incremental sales, generate repeat purchases, reduce costs, strengthen customer relations, and extend customer life span.

Responsibilities/Authorities

Develop and interpret statistical models for targeted acquisition, retention, cross-sell, customer lifetime value or behavioural segmentation models using predictive modelling techniques that include linear and logistic regression, cluster analysis, neural nets and other statistical techniques.

Customer Segmentation (behavioural and value based)
Customer Profiling, Scoring, Customer Equity and Lifetime Value Modelling
Acquisition models prospect targeting, prospect potential value, product positioning, key influencers, product awareness
Retention models loyalty, store choice, customer service, satisfaction, propensity to churn, attrition models
Cross-selling models product affinity model, propensity to respond, predicted transaction rates, predicted sales value, predicted next purchase
Models to optimize effectiveness of customer contacts and strategies as well as and service channel preference
Real-Time Analytics real-time scoring and offer generation models, assessing customer behaviour over time for marketing event triggers to support automated marketing programs
Optimization Analytics pricing and promotion optimization models
PROCESSES
(List those processes that the Job will be directly involved with in performing the job E.g.: account payable, invoice processing, performance appraisal (if the job has a career counsellors role)

Work with onsite Accenture engagement teams and provide end to end offsite support through the life cycle of a project. Onsite support may be required depending upon business requirements

JOB REQUIREMENTS Overall Experience

Understanding of analytical CRM or SCM or Strategy or FPM and data mining
Experienced in the analysis of marketing databases using SAS, SPSS, or KXEN or another statistical modelling tool
Understand SQL; experience with SQL a plus
Demonstrate a proven practice of project management discipline; project management skills a plus;
Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people
Ability to derive insight from large amounts of data from diverse sources
Strong aptitude, ability, motivation and interest in placing quantitative analysis in the context of marketing and business economics
Ability to work on multiple projects and set priorities
Should MSc/MPhill in Statistics/Economics/OR Engg. Degree from Top Tier Local Engineering College
Analytic modelling in SAS or KXEN, preferably with a portion in a consulting/client management role; ideal candidate would have experience with predictive modelling in a marketing database environment with large volumes of customer information and be involved in the planning and executing quantitative analytical projects.
Functional competencies (Includes Knowledge and Skills)
Eg. Accounts Payable; AR; Cost Reporting; Treasury; Contract Compliance; Audit; General accounting
Payroll; MS Office; SAP; Oracle

Desired Profile

Education:UG -Any Graduate - Any Specialization
PG - Any Postgraduate - Any Specialization
Doctorate - Doctorate Not Required
Company Profile
Accenture is a global management consulting, technology services and outsourcing company, with more than 358,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$31.0 billion for the fiscal year ended Aug. 31, 2015.
Its home page is www.accenture.com

Send your cv to http://www.careers.accenture.com/India

 Published date:

2016/02/02

 Region:

Karnataka, Delhi

 City:

Bangalore, Delhi

 City area:

Bangalore, Delhi

 Views

7




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